È un modo logico di fare
comunicazione.
Un direttore creativo con
esperienza nel settore del
lusso-trend segue direttamente
il Cliente. E un gruppo di
professionisti accompagna un
concept forte attraverso i
confini dei diversi media, fino
alla produzione. Così si evitano
passaggi, tempi e costi
inutili. Il risultato è certo.
Perché questo è un metodo
che semplicemente funziona.
Una nuova formula: Formulabruta.

A logical way to communicate.
A creative director,
well experienced in the
luxury-trend field, able to
follow the client directly.
A team of professionals
freelancers, taking a strong
concept step by step,
through the boundaries of every
possible media to production.
All this to avoid useless costs
and loss of time and energy.
This is a certain result,
because it works.
This is a new code: Formulabruta.

Projects Image
divisore
MOI MULTIPLE
The disorder of things.
>MOI MULTIPLE
>Fashion Film
>2011
+Created and produced by
FORMULABRUTA Team

- VOGUE Talent -
MATTEO MOLINARI
Game
>MATTEO MOLINARI
>Print / Fashion Film
>2011
+Created and produced by
FORMULABRUTA Team
ph: Giorgio Codazzi

- VOGUE Talent -
MORELLATO
Simply precious.
Rain
>Morellato ADV Fall/Winter 2010/2011
>TV / Director's Cut
>2010
+Creative Director:
Micol Angeleri
for Attila&Co
Director: Maki Gherzi
MORELLATO
Simply precious.
Wind and Fleur
>Morellato ADV Spring/Summer 2011
>TV / Director's Cut
>2011
+Creative Director:
Micol Angeleri
for Attila&Co
Director: Maki Gherzi
GIANMARCO LORENZI
Noise
>GIANMARCO LORENZI
>Print / Fashion Film
>2011
+Created and produced by
FORMULABRUTA Team
ph: Valerio Spada
MORELLATO
Simply precious.
>Morellato Adv 2009/2010
>Print, Tv
>2009
+CD: Micol Angeleri for Attila&Co / Ph: Andrew Soule / Director: Maki Gherzi / Set Designer: Greta Cuneo
Swatch Skin
>Swatch
>Print
>2006
+Creative Director:
Micol Angeleri
Borbonese +
Roy Lichtenstein Foundation
>Borbonese
>Print
>2010
+Creative Director:
Micol Angeleri
for Attila&Co
Zanone
Thermal Fabric
The Yeti
>Zanone/Incotex
>Print
>2007
+Creative Director:
Micol Angeleri
Drumohr.
Show yourself.
>Drumohr Cashmere
>Print
>2007
+Creative Director:
Micol Angeleri
Trands
Catalogue Concept
2009/2010
>Trands
>Print, Catalogue
>2009
+Creative Director:
Micol Angeleri
for Attila&Co
Ph: Giovanni Gastel
Set Designer: Greta Cuneo
Alitalia + Italian Cultural Ministry
Concept
>Alitalia
>Foreign Campaign
>2005
+Creative Director:
Micol Angeleri
Centerbox
One soul, 683 ways of being.
>Centerbox
>Print
>2010
+Creative Director:
Micol Angeleri
for Attila&Co
Illustrator: Maren Esdar
IBM
Fashion & Technology.
>IBM
>Print
>2010
+Creative Director:
Micol Angeleri
White Club + Coin
>White Club + Coin
>Shop window concept
>2009
+Creative Director:
Micol Angeleri
for Attila&Co
Art/Illustrator:
Angela Trentin
Livs Knitted Boots
>Livs
>Print
>2004
+Creative Director:
Micol Angeleri
Andrew Soule
Canadian born photographer Andrew Soule has been based in Europe for the past 10 years. His editorial work has been published internationally in such magazines as Elle, Velvet, Vogue, Sunday Times magazine, Surface, Flare. He has a prominent list of advertising clients, Cerruti, Brioni, Morellato, Angelo Marani, Luisa Spagnoli, Intimissimi, Paspourtous, Grifoni, Kathy Van Zeeland, Lancia, Pirelli. This year Andrew completed a course in cinema following his passion for cinematography.
 
Maki Gherzi
After a debut as a video artist, decides to (co-founder of Multiplicity) propose his work to a wider audience. In 2002 shoots his first music video for an independent band. In few years he collects tasks from the biggest artists in Italy. In 2005 starts his career of adv director in
the roster of Mercurio Cinematografica. He is now a freelance director and is currently writing his first feature film.
 
Greta Cuneo
Greta started her career in London, working as a theatre set and costume designer, as well as designing sets for fashion photo shoots. From London she starts a collaboration with TPT, a theatre company based in Tokyo. Back in Milan she has been working in Tv, commercials, music videos. She's been also directing events and designing installations for the International Milan Furniture Fair. In 2009 she restyled the interiors of Hotel Villa Flori on Lake Como. She is now based between Milan and New York.
 
La Tigre
LA TIGRE is an independent creative design studio directed by Luisa Milani, Margherita Paleari and Walter Molteni, based in Milan. Thinking outside the box is a must and a pleasure in every project phase, from the problem setting and the opportunities mapping to the actual project development and release.
 
Cecilia Falcone
She puts words in line. After a Master’s Degree in Copywriting, she signs her first advertising campaign in 2004 (Ics Adv). She attends to all the features of written communication, from press releases to web contents.
In two years, she turns greedy for lines. More and more lines.
Books and magazines.		 She joins the editorial staff of a small publishing house. In 2008 she starts her collaboration with big publishers (Mondadori, Rcs, Hachette). She can’t make a choice between a perfect three-word title and a three-page article. She currently is a freelance copywriter and editor.
 
Francesca Albano
From 1997 she began her profes- sional career as production manager for commercials, films and documentaries In 2001, after a period of experience as director’s assistant, landed her first job as a line producer. From 2007 to 2009, head of the video clips and television promo department in “Filmaster” production house. From 2001 to 2009 she has produced more than 100 video clips working for artists such as Eros Ramazzotti, Gianna Nannini, Subsonica, Biagio Antonacci, Jovanotti, Le Vibrazioni, Carmen Consoli, etc. and she has worked with production companies and clients such as Rai Trade, Gazzetta dello Sport, Wilder, Mtv Music Italia, Minnie Ferrara and Associates, FilmMaster, Emi Music, Warner Music, Sony Bmg Music Entertainment, Universal Music. Since 2009 she is a freelance executive producer.
 
-
Photo Agency:
CAOS AGENCY

SIMPLE AG

-
Photography/Art:
AMIRA FRITZ

-
Photography:
FULVIO MAIANI

-
Make-up Artist:
TWA AGENCY

 -
Layouts/Illustrations:
CINZIA e VALENTINA

-
Art/Design:
THERÈSE STORC

-
Illustration/Art:
ALVVINO
 

Design: La Tigre / Coding: 4Sigma